Göteborgs Köpmannaförbund (Gothenburg Retailers' Association) partners with SACC-USA and the Gothenburg University School of Business Economics and Law to provide a scholarship of 240,000 SEK by Göteborgs Köpmannaförbund. The aim of the scholarship is to stimulate an increased interest in the specific conditions, challenges, and opportunities in trade between the U.S. and Sweden.