I am just back from the very successful event “The Swedish Affair” organized by SACC Los Angeles together with partners on June 3-4. It was a fantastic display of what Sweden can offer within the creative industry and a great platform for networking and business matchmaking between Swedes and Americans! I also spent a few days with SACC Seattle learning about this amazing region and the huge impact Swedes and Swedish companies have had, and still have, in that region… As always I am so impressed of what comes out of Sweden!
But, hear also what others have to say: Take it from the Americans working and living in Sweden, take it from the Swedish officials representing and making Sweden proud, and take it from the Swedish Institute, responsible for branding and promoting Sweden.I would also like to encourage you to read more about our seminar in Almedalen, Sweden, on July 2nd – SACC-USA’s first event at this huge Swedish political scene. All in this issue of eCurrents.Enjoy the reading!
Therese Linde
President, SACC-USA
About the Swedish National Day
The tradition of celebrating Swedenon June 6 began in 1916 as the commemoration of the election of King Gustav Vasa in 1523. The king’s ascension to power is generally considered to mark the foundation of the modern Swedish state. June 6th is however also the day when Sweden promulgates a new Instrument of Government, which restores political power to the Riksdag of the Estates in 1809. The day was originally celebrated Swedish Flag Day, but in 1983 the rikstagen (parliament) changed the title of the celebration to Swedish National Day. The day did not become an official holiday until 2005.





