U.S. and Sweden Among the Top 10 Nation Brands

October 17, 2011

Earlier this morning, the 2011 Anholt-GfK Roper Nation Brands Index, was released. The annual report rates countries’ reputation, based on an average of ratings in governance, culture, people, immigration, investments, exports and tourism. The 2011 Nation Brand Index is based on the ratings of 50 nations by 20,337 people in 20 countries, and concludes that the U.S. remains number one, increasing its lead on Germany, compared to last year. Sweden is on 10th place and best of the Nordic countries.

“The strengths of America’s international standing continue to be innovation, opportunities and vibrancy,” says index founder Simon Anholt. Although increased since last year, the U.S. rating on domestic and foreign politics is still lowering the overall high score. The turbulent politic and economic climate in Europe during the last year also presumably contributed to the increasing U.S. lead.

Nation Brand Index 2011; top 10 countries.

  1. USA
  2. Germany
  3. Great Britain
  4. France
  5. Japan
  6. Canada
  7. Italy
  8. Australia
  9. Switzerland
  10. Sweden

Among emerging countries Brazil has the highest rating, and is in 20th place among the total 50 on the list. After Brazil, South Korea has climbed from 30th to 27th place. Study participants also believe countries such as China, Japan, Germany, U.S. and Canada will have the biggest influence on global trade and development during the coming 10 years.  

Source: Amholt-Gfk Roper

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