During 2011 we have had another year of great activities throughout the United States. We are proud of the work we have been doing in Washington, DC through the 2011 promotional theme “Fabric of Life” in which we examined various aspects of modern life. More than 20,000 visitors took part in our conferences, exhibitions and seminars in House of Sweden.
However, our ambition is to reach out to as many parts of the country as possible. We have also organized events and visits in numerous other cities such as San Francisco, Seattle, Minneapolis, New York,Chicago, New Orleans, Cleveland, Kansas City, Raleigh, Los Angeles and San Diego.
Together with our Honorary Consuls and the Swedish American Chamber of Commerce, we are in a good position to contribute to the goal of Sweden’s Minister Trade to doubling Sweden’s exports in five years. The Chamber is doing a great job in promoting trade and investments to Swedenas well.
Sweden’s trade figures are encouraging. Last year they were up 31 percent, and this year we can also report positive figures. I encourage the Chamber to continue the close cooperation with the Embassy – and with the whole Swedish promotional “family” – including the Swedish Trade Council, InvestSweden, Growth Analysis and Visit Sweden. During her last visit to the U.S., the Trade Minister expressed how much she appreciates our joint efforts.
Looking ahead to 2012, we will focus on “Innovation and Education” as the program theme for House of Sweden. We will also promote environmental technology within the Swedish-American Green Alliance network.
In addition, the 100 birthday of Raoul Wallenberg, one of the great heroes of our time, will be highlighted and the legacy of Sweden’s famous writer, August Strindberg, will be commemorated.
I would like to take this opportunity to thank the SACC-network for everything you do to promote Sweden and Swedish interests all over the United States. I look forward to a continued close collaboration.
Ambassador Jonas Hafström
Embassy of Sweden in Washington, D.C.
Article originally published on Currents Online.
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